垄断竞争市场企业战略位置选择及其三个检验  

Strategic Position Choice of Enterprises in Monopolistic Competitive Market and Its Three Tests

作　　者：卢国红 LU Guohong(School of Accounting,Jiaozuo University,Jiaozuo,Henan 454000,China)

机构地区：[1]焦作大学会计学院,河南焦作454000

出　　处：《焦作大学学报》2022年第4期48-51,83,共5页Journal of Jiaozuo University

摘　　要：在垄断竞争市场上,许多经营者经营状况不佳的主要原因在于战略位置模糊不清或选择错误。通过深入研究迈克尔·波特(Michael E.porter)的有关战略思想,认为选择战略位置是企业的方向性决策,决定着企业的盈利水平和竞争优势地位。企业选择战略位置需要完成三个至关重要的检验。In the monopolistic competitive market,the main reason why many operators are in poor operating condition is that their strategic position is unclear or their choices are wrong.Through the in-depth study on Michael E.Porter’s relevant strategic ideas,it is believed that the choice of strategic position is a directional decision of an enterprise,which determines the profitability and competitive advantage of an enterprise.Enterprises need to complete three crucial tests when choosing strategic position.

关 键 词：战略位置 选择 检验 

分 类 号：F272[经济管理—企业管理]