高职院校网络舆情传播特征分析  

作　　者：聂琼[1] 陶杰[1] 吴凡[1] 

机构地区：[1]苏州农业职业技术学院

出　　处：《中国多媒体与网络教学学报（电子版）》2019年第32期227-228,共2页China Journal of Multimedia & Network Teaching

基　　金：2017年江苏高校哲学社会科学研究项目(项目编号:2017SJB1437).

摘　　要：互联网信息时代的到来,给我们带来很大的便捷,也改变了人们舆论的传播方式,大学生群体对于网络信息传播更为热衷。高职网络舆情群体具有的多元化、年轻化、周期性的特点。以某一事件为网络舆情对象,进行传播媒体分析、发展趋势分析、情感分析和观点分析,总结出高职网络舆情传播的特征,是构建一个安全文明的网络舆情环境的前提和基础,为学校管理者对于网络舆情管理和相关制度的制定者提供了参考依据。The arrival of the Internet information age,Bring us great convenience,It has brought us great convenience and changed the way people spread public opinion,College students are more enthusiastic about network information dissemination.The network public opinion group in higher vocational colleges has the characteristics of diversification,youth and periodicity.Taking an event as aOnline public opinion object,This paper analyzes the media,development trend,emotion and viewpoint,and summarizes the characteristics of network public opinion communication in higher vocational colleges,It is the premise and basis for building a safe and civilized network public opinion environment.It provides a reference for school administrators to formulate network public opinion management and related systems.

关 键 词：高职 网络舆情 传播 特征 分析 

分 类 号：G717[文化科学—职业技术教育学]