创业认知教育与创业激情对商业机会识别的影响——一项基于准实验设计的探索性研究  

The Influence of Entrepreneurial Cognitive Education and Entrepreneurial Passion on Business Opportunity Identification——An Exploratory Study Based on Quasi-experimental Design

作　　者：雷轶[1] 陈云川[1] 陈晶晶 Lei Yi;Chen Yunchuan;Chen Jingjing(School of Economics and Management,Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]南昌航空大学经济管理学院,南昌330063

出　　处：《创新与创业管理》2019年第1期60-74,共15页Management of Innovation and Entrepreneurship

基　　金：教育部高校人文社会科学项目“知识网络嵌入性视角下众创空间成长机制研究”(18YJA630048);江西省科技厅重大项目“江西省众创空间的发展及路径突破研究”(2016ACA10016);江西省教育科学规划课题“大学生创业教育对商业机会识别的影响研究”(18YB128);江西高校人文社会科学项目“知识网络嵌入性视角下江西众创空间成长路径研究”(GL18116).

摘　　要：基于准实验研究方法,本研究探索了176个大学生样本关于创业认知教育与创业激情对商业机会识别的影响。结论显示:在经过创业认知教育后,实验组大学生显著提高了识别商业机会可行性的准确性;与控制组相比较,实验组大学生显著提高了识别商业机会可行性的准确性;创业激情中的积极情绪维度对创业认知与商业机会识别准确性的关系具有调节效应,即具有高积极情绪参与者的创业认知教育效果要显著高于低积极情绪参与者。Based on the quasi-experimental research method,this study explored the impact of 176 college student samples on entrepreneurial cognition education and entrepreneurial passion on business opportunity recognition.The conclusions show that:after the entrepreneurial cognition education and training,the experimental group of college students has positive significant effects on the accurate identification of business opportunity viability;compared with the control group,the experimental group of college students has positive significant effects on the accurate identification of business opportunity viability;The intense positive feelings dimension in entrepreneurial passion has a moderation effect on the relationship between entrepreneurial cognition training and the accuracy of business opportunity recognition,that is,the high positive emotional participants is significantly more effective than low positive emotional participants about entrepreneurial cognitive training.

关 键 词：创业教育 创业认知 创业激情 商业机会识别 

分 类 号：G647.38[文化科学—高等教育学] F279-4[文化科学—教育学]