Research on Marketing Business System under the Background of Intelligent Data Analysis  

智能数据分析背景下市场营销商业体系研究

作　　者：HE Zhiwen 

机构地区：[1]MeishanVocationalandTechnicalCollege,MeishanSichuan620010,China

出　　处：《外文科技期刊数据库(文摘版)经济管理》2021年第9期036-038,共5页

摘　　要：Under the background of intelligent data, the marketing business system is of great significance to the operation and development of enterprises. This paper studies the marketing business system under the background of intelligent data analysis. By studying the current situation of marketing business system, we can understand the current marketing business environment of the enterprise. The research on the practical significance of the marketing business system under the background of intelligent data analysis finds that the marketing business system under the intelligent data is beneficial for enterprises to integrate the information of the market and the consumer groups. Based on the intelligent data market segmentation, update marketing business philosophy, optimize the network marketing strategy these three aspects, the construction of intelligent data analysis under the background of marketing business system, is conducive to promoting the development of enterprise marketing higher quality.

关 键 词：intelligent data MARKETING business system marketing strategy business idea market segmentation 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] F426.61[自动化与计算机技术—计算机科学与技术]