云南高校图书馆联盟文献共享服务平台- MARKETING

检索规则说明：AND代表“并且”；OR代表“或者”；NOT代表“不包含”；(注意必须大写,运算符两边需空一格)

检索范例：范例一： (K=图书馆学 OR K=情报学) AND A=范并思　　　　范例二：J=计算机应用与软件 AND (U=C++ OR U=Basic) NOT M=Visual

全部期刊核心期刊 EI来源期刊 SCI来源期刊 CA来源期刊 CSCD来源期刊 CSSCI来源期刊

Research on the Development of Creative Agriculture in Qinhuangdao City:Integration Path of Strategic Innovation and Marketing Retail: 《Proceedings of Business and Economic Studies》2025年第2期89-97,共9页Chen Ling Jia Zhao Ce Wang Xiaodan Ding; Research on the Development of Creative Agriculture in Qinhuangdao City(202401A213)。; This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.A...; 关键词：Qinhuangdao City Creative agriculture Marketing strategy innovation Retail model innovation introduction

Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks: 《Proceedings of Business and Economic Studies》2025年第1期111-118,共8页Di Zhou; This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont...; 关键词：Data-driven marketing Algorithmic recommendations Privacy and ethics

Culture-specific discourse in marketing:a study of socio-cultural traditions in Jordanian shops and streets: 《Language and Semiotic Studies》2024年第4期593-615,共23页Muna Alalya Abdel Rahman Altakhaineh Zain Yaseen; This study investigates the various marketing strategies employed in the malls and streets of Amman,Jordan.Specifically,it aims to identify the different methods salespeople use to attract customers'attention to their...; 关键词：marketing discourse CULTURE indirect speech act co-operative model of communication SOCIO-CULTURAL speech community

Machine learning in business and finance:a literature review and research opportunities: 《Financial Innovation》2024年第1期288-322,共35页Hanyao Gao Gang Kou Haiming Liang Hengjie Zhang Xiangrui Chao Cong‑Cong Li Yucheng Dong; supported by the grant(No.72271171)from the National Natural Science Foundation of China;the grant(No.sksy12021-02)from Sichuan University;National Outstanding Youth Science Fund Project of National Natural Science Foundation of China(71725001);the Open Project of Xiangjiang Laboratory(No.22XJ03028).; This study provides a comprehensive review of machine learning(ML)applications in the fields of business and finance.First,it introduces the most commonly used ML techniques and explores their diverse applications in ...; 关键词：Machine learning BUSINESS FINANCE MARKETING

Blind Boxes:Is It Really Limited Or Hunger Marketing?: 《China's Foreign Trade》2024年第6期33-34,共2页Liu Xinwei; Have you ever heard of OZAI?It is a blind box product of Heyone,which was first launched in May 2022.In June this year,the two-year-old OZAI launched a new model featuring the theme“Spring Garden Party”,which was sn...; 关键词：seller STORE INSTANT

Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing: 《Open Journal of Applied Sciences》2024年第11期3282-3307,共26页Bahattin Ariğ Murat Başal; Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial int...; 关键词：Health Marketing Metaverse Twin Avatar Customer Satisfaction

Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin: 《Journal of Geoscience and Environment Protection》2024年第11期132-144,共13页Théodore Soussia Victoria Zinsou Thékpo Théodore Adjakpa Boniface Bonaventure Kpamegan Florence Nicole Houngla Charles Sossa Jérôme Lisette Odoulami Lamine Saîd Baba-Moussa; Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed de...; 关键词：MARKETING Charcoal EFFECTS HEALTH Environment

Augmented Reality Marketing:Breakthroughs and Opportunities: 《Proceedings of Business and Economic Studies》2024年第5期234-238,共5页Limin Niu; Guizhou University of Finance and Economics 2024 Student Self-Funded Research Project Funding(Project no.2024ZXSY001)。; The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent s...; 关键词：Augmented reality Augmented reality marketing Situation awareness

Aviation Safety and Data Mining in Marketing Dimension: 《Advances in Aerospace Science and Technology》2024年第3期117-127,共11页Sevgi Adigüzel Murat Başal Emel Saraç; The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. Thes...; 关键词：Data Mining AVIATION CUSTOMER SAFETY MARKETING

Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study: 《Social Networking》2024年第3期35-43,共9页Nasir Uddin; With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine...; 关键词：Live Streaming Social Media Business Impact Consumer Decision-Making Brand Community Interactive Marketing Facebook Live Instagram Live Product Reviews Online Consumer Behavior Self-Determination Theory (SDT) Live Video Marketing

MARKETING