Practice and Exploration of Ideological and Political Teaching Reform of Marketing Major Courses in Higher Vocational Colleges  

作　　者：CHENGJianghui 

机构地区：[1]Luohe Food Vocational College, Luohe He’nan 462000, China

出　　处：《外文科技期刊数据库(文摘版)教育科学》2022年第3期103-106,共4页

摘　　要：The basic development goal of modern education is to cultivate morality and cultivate people. The students facing the higher vocational education work are all the students who are about to enter the society. While cultivating the students' professional and technical ability, we should also strengthen the improvement of students' ideological quality level, so that they can establish correct values and lay a good foundation for their future life and work. The infiltration of ideological and political teaching content into the teaching process of marketing major in higher vocational education and the comprehensive reform of the deficiencies in the previous teaching model can promote the realization of the education goal of cultivating students' core quality and comprehensively improve the teaching effect.

关 键 词：higher vocational education marketing major curriculum ideological and political education TEACHING REFORM 

分 类 号：G4[文化科学—教育学]