职教集团品牌建设对策初探  

Primary Quest of the Countermeasure for Branding Construction of Vocational Education Group

作　　者：罗香[1] 

机构地区：[1]江苏经贸职业技术学院学报编辑部,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2008年第1期39-42,共4页Journal of Jiangsu Institute of Commerce

基　　金：江苏省教育科学"十一五"规划课题"江苏高等职业教育集团化发展模式的研究"(D/2006/01/137)

摘　　要：在高等教育快速发展、市场竞争异常激烈的知识经济时代,要提升职教集团的整体竞争力,就必须从理念灌输、文化培育、质量保证、形象塑造、品牌创新等方面进行努力和探索,以创建集团品牌,加强品牌建设。During the age of knowledge-based economy when higher education develops rapidly and the market competition are exceptional furious,for upgrading the whole competitive power of vocational education group,we must actively make great efforts and explore it to create the group brand and reinforce the brand construction from idea infusing,culture cultivating,quality guarantee,image-building and branding innovation.

关 键 词：职教集团 品牌建设 对策 

分 类 号：G719.2[文化科学—职业技术教育学]