会计公共关系与财务公共关系探悉  

The Ascertain of Accounting Public Relations and the Financial Public Relations

作　　者：李世新[1] 郑家勤[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044

出　　处：《财会通讯（学术版）》2007年第2期52-54,共3页Communication of Finance and Accounting

摘　　要：会计公共关系与财务公共关系都源于现代公共关系,就微观意义而言其两者的涵义基本一致。因此,大都视财务公共关系与会计公共关系是同一概念,这种观点限制阻碍了会计学和财务管理学的学科建设及其实践活动。以“大会计”的观点,两者既有区别又相互联系。本文从两者的概念、范畴、特性入手分析了两者的区别和联系,提出了要树立良好的财务形象和企业形象,增强企业竞争力,必须协调好公共关系的观点。The accounting public relations and the financial public relations were born from the modern public relations.From micro-meaning,both of their connotations are basic consistent.Therefore,many people think that the financial public relations and accounting public relations are the same concept.This kind of standpoint limits and obstructs the construction and their practical activity of the accounting and the financial management.With the standpoint of" the conference account",on the one hand,both of them are...

关 键 词：财务公共关系学 会计公共关系 财务公众 会计公众 

分 类 号：F275[经济管理—企业管理]