中国农民画营销策略研究  

On Marketing Strategy of Chinese Peasants Painting

作　　者：安永芳[1] 

机构地区：[1]西安文理学院经济管理系,陕西西安710065

出　　处：《西安文理学院学报（社会科学版）》2007年第3期35-37,共3页Journal of Xi’an University(Social Sciences Edition)

摘　　要：中国农民画以其特有的艺术特色和艺术风格,吸引着海内外爱好者的广泛关注。长期以来,农民画营销还停留在传统的销售手段上,致使农民画销量不高且价格偏低。本文采用现代营销理念,从营销的4PS出发,为中国农民画设计营销策略,以期将农民画推向世界,并借农民画这个窗口让世界了解中国传统文化。Due to the special artistic peculiarity and style,Chinese peasants′ painting is widely attracting many people′s attention within the country and abroad.However,its traditional marketing way obstructs its sales and prices.This article,based on the modern marketing principals,starts with 4Ps to explore the appropriate marketing strategy for the Chinese peasants′ painting with the purpose to make it and Chinese traditional culture well known in the world.

关 键 词：中国农民画 营销 营销策略 

分 类 号：J124[艺术—艺术理论]