财务公共关系若干理论问题探析  

Analysis of Multiple Theoretical Problems of Financial Public Relationship

作　　者：张惠忠[1] 郭凤喜[2] 

机构地区：[1]嘉兴学院会计学院,浙江嘉兴314001 [2]华北科技学院,北京101601

出　　处：《财会通讯（学术版）》2007年第10期48-50,共3页Communication of Finance and Accounting

摘　　要：正确处理企业财务公共关系是市场经济条件下现代企业财务管理工作的重要方面。本文对企业财务公共关系的内涵、对象、内容及处理企业财务公共关系的目标、原则等相关理论问题进行了初步探讨,以期为企业财务公共关系建设提供参考。Under the conditions of market economy, approaching financial public relationship correctly is very important for present financial management of enterprises. This article focuses on connotative meaning, content, object, principle and related theoretical problem of financial public relationship of enterprises, and preliminarily studies them , hopes that it can provide references for the construction of financial public relationship of enterprises.

关 键 词：财务公共关系 内涵 对象 目标 内容 原则 

分 类 号：F275[经济管理—企业管理]