论我国寿险市场营销的难度  

On the Marketing Difficulty of Life Insurance in China

作　　者：胡秀忠[1] 

机构地区：[1]重庆三峡学院经济贸易系,重庆万州404000

出　　处：《重庆三峡学院学报》2001年第S1期-,共3页Journal of Chongqing Three Gorges University

摘　　要：寿险经营业,是我国近年来发展速度极快的行业,被誉为21世纪的朝阳产业。本文试图从我国寿险经营的现状出发,通过分析寿险市场及其经营行为的特点,较全面而深刻地分析我国寿险市场营销的难度,以祈对我国寿险企业的市场营销有所裨益。Life insurance industry, which has been developed very rapidly in recent years in our country, is known as the twenty-first century s sunny industry. By analyzing the life insurance market and the feature of operational act and according to its present condition, this article has completely and profoundly analyzed the marketing difficulties in China抯 life insurance, hoping that it would do good to the marketing of our country s life insurance businesses.

关 键 词：寿险经营行为 市场特征 寿险营销 难度 

分 类 号：F842.6[经济管理—保险]