论饭店餐饮业的价格回归  

On the Price Reduction of F&B Services in Hotels

作　　者：朱水根[1] 

机构地区：[1]上海旅游高等专科学校

出　　处：《旅游科学》2000年第4期30-32,共3页Tourism Science

摘　　要：本文论述饭店餐饮价格回归的必要性和参与国内餐饮市场竞争的必然性，提出现代饭店餐饮企业应通过挖掘企业的潜力、扩大餐饮的销售量、降低餐饮成本实现价格回归。The thesis emphasizes the necessity of practicing price reduction of F&B services in hotels and the inevitability of involving in the competition of the domestic F&B market, stating that catering industry should approve of the price reduction through tapping its own latent power, expanding the sales and lowering the cost.

关 键 词：价格回归 竞争 餐饮成本 管理 营销 

分 类 号：F719.3[经济管理—产业经济]