对嘉兴城市形象评价及提升对策的研究  

A Research on the Image Appraisal and Promotion Countermeasure for Jiaxing City

作　　者：王立玮[1] 

机构地区：[1]嘉兴学院管理学院,浙江嘉兴314001

出　　处：《嘉兴学院学报》2006年第z1期87-89,共3页Journal of Jiaxing University

摘　　要：该文从城市形象的视觉、行为、理念三大识别系统,分析嘉兴城市形象现状,探讨嘉兴城市形象塑造面临挑战与机遇,提出提升嘉兴城市形象的相应对策,为有关部门的决策提供科学的参考依据。This paper analyzes the current situation of the city image establishing of Jiaxing from the three identifying systems of vision, behavior and concept,trying to find out the challenges and opportunity during the course of building city identity. At last, the paper gives out corresponding countermeasures to promote the city identity establishment of Jiaxing and provides government sections with some scientific reference frames for their decision - making.

关 键 词：嘉兴 城市形象 视觉识别 行为识别 理念识别 

分 类 号：F299.275.5[经济管理—国民经济]