基于企业整体模型的企业营销数据管理建模  

Modeling of marketing data of an enterprise based on the enterprise integrated model

作　　者：刘明周[1] 施培阔[1] 

机构地区：[1]合肥工业大学机械与汽车工程学院,安徽合肥230009

出　　处：《合肥工业大学学报（自然科学版）》2004年第8期931-935,共5页Journal of Hefei University of Technology：Natural Science

摘　　要：分析了企业整体模型的概念,采用以数据为中心、产品为导向的模型构建方法,建立企业数据资源和数据资源处理方法的全局规范,解决"信息孤岛"、数据冗余和数据处理方法优化的问题,通过对营销业务和营销数据的分析,基于企业整体模型,采用语义数据模型化技术,构建了营销数据模型,同时,按照企业整体模型的要求,采用静态数据处理等全局方法构建了营销数据处理方法模型。The concept of the enterprise integrated model(EIM) is put forward,and it is thought that in the model construction,the data shall be taken as the center and the product as the orientation,and the overall criteria of the enterprise data resource and the data resource processing methods shall be established so as to solve the problems of 'detached island of information' and data redundancy and to optimize the data processing methods. The marketing business and marketing data are analyzed. The model of marketing data is constructed based on the EIM by using the modeling technique of semantic data. The model of marketing data processing methods is developed in accordance with the requirement of the EIM by using several methods which are based on the overall criteria.

关 键 词：企业整体模型 营销数据模型 营销数据方法模型 静态数据 动态数据 

分 类 号：TH166[机械工程—机械制造及自动化] F272.3[经济管理—企业管理]