中国农民如何叩开市场之门——市场进入的“五动”模式分析  

How do Chinese Famers Enter the Market

作　　者：冯冠胜[1] 黄祖辉[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310029

出　　处：《商业研究》2002年第24期143-145,共3页Commercial Research

摘　　要：农民进入市场是必然的选择 ,市场的不完善与竞争的激烈加剧了农民进入市场的难度。而农民自身的弱质性 ,更使其在市场进入过程中步履维艰。结合农民的自身特点 ,以农民对市场的适应性为出发点 ,设计了农民进入市场的“五动”模式 ,并在对其利弊分析的基础上 。Entering market is a necessary trend for the farmers of China. The unperfection of market and hard competition increase the difficuty of entering market for farmers, and the weaknesses of the farmers of China make the situation even worse. The paper designs five patterns for the farmers of China to enter market according to the farmers' adaptation to market, analyses advantages and disadvantages of each pattern, and puts forward the measures to advance the course of market.

关 键 词：市场化 弱质性 中国农民 模式 

分 类 号：F723.2[经济管理—市场营销]