语用学视角下的商务信函写作策略  

Business Correspondence Writing:from the Perspective of Pragmatics

作　　者：黄晓[1] 

机构地区：[1]西南民族大学外国语学院

出　　处：《西南民族大学学报（人文社会科学版）》2008年第S1期257-260,1,共5页Journal of Southwest Minzu University(Humanities and Social Sciences Edition)

摘　　要：随着国际贸易蓬勃发展,英文商业书信逐渐成为贸易活动中不可缺少的部分。本文从语用学下的合作原则和礼貌原则出发,分析"You-attitude"写作策略在商务信函中的应用。With the expansion of economic activities on an international scale,English business correspondence became a dispensable part of business transactions.This article analyzes the "You-attitude" writing strategy from the perspective of Pragmatics.

关 键 词：商务信函 语用原则 对方态势(You-attitude) 

分 类 号：H319[语言文字—英语]