企业多元化经营的现实价值与风险规避  

The Value and Risks of the Business-variety Strategy of Enterprises

作　　者：黄洪民[1] 

机构地区：[1]烟台师范学院政法学院,山东烟台264025

出　　处：《中国流通经济》2004年第6期36-39,共4页China Business and Market

摘　　要：本文认为,多元化经营是企业发展到一定规模后的自然选择,这种经营战略能够适应需求变化,规避经营风险,发掘企业潜能,发挥综合效能,实现产业转移,提高企业效益,但多元化经营战略也可能给企业带来决策失误、管理失控以及资源短缺等风险。文章提出,为成功实施多元化经营战略,企业应以经济实力作为多元化经营战略选择的前提,以产业关联性作为多元化经营战略选择的方向,以企业核心竞争力的建立和培育作为多元化经营战略管理的重点。The business-variety strategy is an unavoidable choice of an enterprise as it develops to a certain scale.This choice has its advantages and its risks.In order to carry out the strategy successfully,an enterprise should take sufficient actual economic strength as the pre-requirement,take the relevant industry as the direction of the strategy,and take the fostering of the core competence as the key element of the business-variety strategic management.

关 键 词：多元化经营 价值实现 风险规避 

分 类 号：F272[经济管理—企业管理]