会展专业定量分析系列课程改革研究  

Investigation on the Revolution of Major Quantitative Analysis Series Curriculum of the Convention and Exhibition

作　　者：包凤达[1] 李竹宁[1] 

机构地区：[1]上海应用技术学院经济与管理学院

出　　处：《道路交通管理》2009年第2期-,共3页

摘　　要：从会展专业定位出发,重新考虑定量分析类基础课的内容设置,在内容衔接、方法应用和教学模式等方面系统整合定量分析系列课程,并就"统计学"、"管理运筹学"与"市场调查和预测"分别提出课程改革方案。提出改革目标:教学上启发互动,充实案例,增强实践操作,提高学生解决实际问题的能力。With positioning of the major of Convention and Exhibition in mind,contents of the fundamental curriculum about quantitative analysis were reconsidered.Systemic integration of quantitative analysis curriculums was carried out in the aspects of content cohesion,application of methods,and teaching models.Curriculum reforming proposals on "Statistics","Management of Operation Research" and "Market Research and Prediction" were put forward.Reforming objectives such as stimulating interaction in teaching,enrichi...

关 键 词：会展专业 定量分析课程 系统整合 课程改革方案 

分 类 号：F71[经济管理—产业经济]