基于定量分析的企业营销力研究  

Marketing Capabilities Based on Quantitative Analysis

作　　者：徐丽娟[1] 孟岳松[1] 

机构地区：[1]北方交通大学经管学院,北京100044

出　　处：《中国管理科学》2000年第S1期158-162,共5页Chinese Journal of Management Science

摘　　要：社会性的产品创新加剧了产品的时间－功能退化，产品可持有时间的长短以及持有风险的大小关系着相关产品生产经营企业的发展前途。激烈的市场竞争要求企业适时调整战略规划，以跨越式发展的营销力来保障企业的可持续发展。In modem economical life, innovation make hi-tech products time-function regenerative. The longer time that an enterprise holds them, the more risks it takes. It is important that the enterprise pursuing profit must raise marketing capabilities. The model of time-function designed in the article is a new method that can make people consider products value and renew our knowledge, and that can give managers a mathematical way for decision. So it can avoid the enterprise potential risk and make continuable pr...

关 键 词：企业营销力 企业能力 时间-功能模型 

分 类 号：F274[经济管理—企业管理]