案例教学法的运用与刻板印象的避免——高职商务英语教学中跨文化交际能力的培养  

Application of the Case Method and Avoidance of Stereotype——on Cultivating Cross-Cultural Communication Ability in Business English Teaching in Higher Vocational College

作　　者：吴荣希[1] 

机构地区：[1]福建对外经济贸易职业技术学院,福建福州350016

出　　处：《福建商业高等专科学校学报》2008年第5期82-85,共4页Journal of Fujian Commercial College

摘　　要：商务英语教学中文化导入的重要性已引起教育者的极大重视,但实际的教学中仍存在不少误区,其中文化知识的灌输导致刻板印象的现象较为普遍。案例教学法的特点和优势适合高职商务英语教学的情况,能较好地培养学生的跨文化意识,避免刻板印象的负作用,在教学实践中也得到验证。结合案例教学法的教学方案对探讨高职商务英语教学中跨文化交际能力的培养有一定的启发作用。The importance of incorporating culture into Business English teaching has been attached great importance by the educators,but there are still some misleading approaches in teaching practice,the most common one of which is the instillation of cultural knowledge resulting in stereotype.The features and advantages of the case method can meet the needs of Business English teaching in higher vocational colleges and help in cultivating the students‘ intercultural communicative competence as well as minimizing the harm of stereotype.The teaching practice also indicates the scheme supposed in this paper can be helpful for Business English teaching in higher vocational colleges.

关 键 词：刻板印象 案例教学法 跨文化交际能力 

分 类 号：G642.0[文化科学—高等教育学]