黑龙江省滑雪体育营销的理论探析  

The Theory Analysis on Skiing Sports Marketing of Heilongjiang Province

作　　者：任立刚[1] 董明杰[1] 栾兆亮[1] 

机构地区：[1]黑龙江省雪上训练中心,黑龙江哈尔滨150001

出　　处：《哈尔滨体育学院学报》2009年第4期13-15,共3页Journal of Harbin Sport University

摘　　要：黑龙江省在成功举办了第24届世界大学生冬季运动会后,滑雪体育的发展迎来了一个高峰期,越来越多的人开始关注雪上运动,与此同时也有许多精明的商家开始考虑如何借助滑雪运动布置自己品牌的营销战略。但是如何才能够最高效率的发挥体育这一"红线",将企业品牌与顾客联系到一起还需要进行更加深入的研究。After the 24th winter universiade has been successed held in Heilongjiang province,the development of ski sports has welcomed a peak.More and more people start to pay attention to the snow sports.At the same time also many astute businesses start to consider how draws support from the ski movement to arrange one brand the marketing strategy.But how to efficiently display sports this"red line",associate the enterprise brand with customer need more research.

关 键 词：滑雪 体育营销 战略 分析 

分 类 号：G863.1[文化科学—体育训练]