长春市服装陈列现状浅析  

Analysis on the current situation of clothing display in Changchun city

作　　者：冯玲玲[1] 

机构地区：[1]吉林工程技术师范学院艺术学院,吉林长春130052

出　　处：《吉林工程技术师范学院学报》2007年第10期42-44,共3页Journal of Jilin Engineering Normal University

摘　　要：面对竞争日益激烈的服装市场,企业间的竞争已演变为品牌的竞争,良好的商品陈列不仅可以激发顾客购买欲望,而且可以借此提升品牌的形象。"决胜于终端"的理念,使更多的商家注意到了服装陈列的重要性。Facing with the severe competition in clothing market,the competition among enterprises has become the competition of brand.Good display can not only inflame customers' desire for buying,but also promote the image of brand.The idea that determining the victory depends on the terminal user makes businessmen notice the importance of clothing display.

关 键 词：服装品牌 服装陈列 长春市商场 陈列现状 

分 类 号：F768.3[经济管理—产业经济]