浅谈优化教育资源,培养复合型市场营销人才  

On the Optimization of Education Resources and the cultivation of Compound Marketing Talents

作　　者：黄建平[1] 

机构地区：[1]福建商业高等专科学校经济贸易系,福建福州350012

出　　处：《福建商业高等专科学校学报》2006年第5期71-72,76,共3页Journal of Fujian Commercial College

基　　金：高职高专复合型市场营销人才培养模式的研究课题成果

摘　　要：在强调办学贴近社会需要的今天,如何培养适应社会需要的复合型市场营销人才,这是很多院校,特别是高职高专院校都在思考的一个问题。本人结合高职高专院校教育资源的现状和特点,提出了要发挥多科性院校的教育资源优势,整合和优化现有的教育资源,充分利用现有的教育资源,填补不足的教育资源,节约教育资源,提高教育资源的利用率,为培养适应社会需要的复合型的市场营销人才服务。Nowadays,education,especially the junior colleges,is more closed to social needs than ever.It's still a problem how to develop compound marking talents who may meet the social needs.In combination with the current resources situation in junior colleges,this paper analyzes the advantages of multi-educational resources utilized to optimize and make full use of the current educational resources,and it also suggests bridging and saving the educational resources to improve the utilization of them in order to educate the compound marketing talents for the society.

关 键 词：教育资源 市场营销 人才 

分 类 号：G642.0[文化科学—高等教育学]