对彩电价格战的思考  

Ponderations on the Fight of Color TV Prices

作　　者：戈俏梅[1] 

机构地区：[1]安徽工业大学管理学院,安徽马鞍山243002

出　　处：《安徽工业大学学报（社会科学版）》2002年第5期78-79,共2页Journal of Anhui University of Technology：Social Sciences

摘　　要：价格竞争是市场竞争中最常用的手段。由我国彩电业发展存在的深层问题而导致的连绵不断的价格大战,在促进彩电业走向成熟的同时,也带来了一些负面影响。增强企业综合实力,提升企业核心竞争力,规范价格竞争,开发潜在市场,是彩电业健康发展的必由之路。Price competition is the common ways used by market competition. The continuous fights of color TV prices resulted from the deep problems in the development of our TV industry can promote its maturity, in the mean time, can also bring some negative effects. We should improve enterprise's comprehensive capacity, promote its core competitive power, standardize price competition and exploit potential market to further TV industry's healthy development.

关 键 词：彩电 价格战 降价 

分 类 号：F723[经济管理—市场营销]