信息化时代,我国企业将如何导入CI  

How to introduce CI in our enterprises in the era of information

作　　者：刘宝成[1] 

机构地区：[1]河北理工学院轻工分院,河北唐山063020

出　　处：《河北理工大学学报（社会科学版）》2003年第z1期5-7,11,共4页Journal of Hebei Polytechnic University:Social Science Edition

摘　　要：在阐明CI设计的基础上,通过介绍CI的发展情况,结合我国企业的特点,重点分析了在目前国际大环境下我国企业导入CI所需解决的问题。并对企业在导入CI的过程常遇到的问题提出几点建议。On the basis of expounding the CI design, the paper mainly analyzed the problems to be solved in introducing CI to our enterprises under the international environment at present through Combing the introduction of the developing condition of CI with the characteristics of our enterprises. It also gave some suggestions on the problems that may encounter in the process of introducing CI to the enterprises.

关 键 词：CI 企业形象识别 理念识别 视觉设计 行为 战略 

分 类 号：F270.3[经济管理—企业管理]