信息不对称——假冒伪劣商品的经济分析  

Reason for False and Inferior Merchandise from Informational Asymmetry Analysis

作　　者：郑伯顺[1] 

机构地区：[1]安徽大学,安徽合肥230039

出　　处：《安徽纺织职业技术学院学报》2003年第1期54-57,共4页

摘　　要：当前市场上假冒伪劣商品泛滥成灾 ,其主要原因之一就是消费者同厂商之间信息的不对称。这种信息的不对称造成处于信息优势地位的厂商往往滥用其优势 ,作出机会主义的行为 ,损害消费者和诚实经营厂商的利益。缩小消费者同厂商的信息不均 ,是解决假冒伪劣商品现象存在的主要措施。There is abundant false and inferior merchandise in the market nowadays,one of main reasons is between the consumer and the manutucturers information asymmetry.This kind of inequaliy in information usually leads to the factories who have informational advantage position to usually abuse its advantage, making the opportunistic behavior, harming the consumer and the honest manufacturers. In order to get rid of false and inferior merchandise, the main measure to be taken is that the factory's information should be balanced.

关 键 词：信息不对称 假冒伪劣 信用 法律 

分 类 号：F713.56[经济管理—市场营销]