华晨江湖  

Story of Brilliance Auto

作　　者：朱琼 

出　　处：《IT经理世界》2005年第20期30-34,10,共6页

摘　　要：华晨的管理层人来人往。业绩却一降再降。2002年6月3日,华晨中国汽车控股有限公司(华晨中国)创始人仰融出走。此后,沈阳华晨金杯汽车有限公司(华晨金杯)便滑入产权纠纷、高层变动的旋涡中。纷争演绎到2005年6月,实际操盘者已换到第4任。Yang Kong, the founder of Brilliance Auto, left the company on June 3. 2002. Since then, the company has been fallen into a whirlpool of equities dispute and top management upheaval. To June of 2005, real controllers of the company were changed several times. Behind the scene, there are various allures, sales decline becomes an overt reason for changing the leadership each time. In the three years after Yang Rong left the company, the top leader changed three times. With the change of lop leaders, the key d...

关 键 词：华晨金杯 总裁 渠道 输水建筑物 何国华 江湖 中华轿车 汽车 仰融 管理人员 管理者 海狮 何涛 郑豫 华晨宝马 发动机 总经理 

分 类 号：F279.26[经济管理—企业管理]