后奥运时代中国体育赞助的影响因素及建议  

Affect Factors and Propose of the Sports Sponsorship in The Post-Olympic era

作　　者：刘雷[1] 

机构地区：[1]广州体育职业技术学院产业管理系,广东广州510650

出　　处：《佳木斯教育学院学报》2010年第3期194-195,共2页Journal of Jiamusi Education Institute

摘　　要：本文采用文献逻辑等方法,阐述了后奥运会时代我国体育赞助的内涵与特征,分析了影响我国体育赞助的主要因素,并提出相应的建议,旨在为后奥运时代我国体育赞助事业的发展提供一个新的理论视角。With the methods of literature review,This paper described the connotation and characteristics of sports sponsorship in post-Olympic era of china.And analyzed the functions of sports patronage and the Chinese enterprises,and proposed sone recommendations accordingly for those problems.The aims is to provide a new theoretical perspective for the development of China's sports sponsorship in the post-Olympic era.

关 键 词：体育赞助 市场 政府行为 

分 类 号：G80[文化科学—运动人体科学]