生态经济视角下制造企业绿色营销的实施  

Implementation for Manufacturing Enterprises Carrying Out Green Marketing Based on Ecological Economy

作　　者：李海明[1] 张洁[1] 

机构地区：[1]沈阳大学经济学院,辽宁沈阳110041

出　　处：《改革与战略》2012年第6期182-185,共4页Reformation & Strategy

基　　金：国家社科基金重点项目:辽宁工业城市生态环境可持续发展研究(项目编号:09AZD026)阶段研究成果

摘　　要：随着生态环境的日益恶化和资源的严重短缺,人类的生存和发展已经受到威胁和制约。生态经济是人类可持续发展的必由之路。文章介绍了生态经济和绿色营销的内涵及两者的关系,分析了在生态经济视角下我国制造企业实施绿色营销的必要性,并根据目前其在实施绿色营销中存在的问题,从政府、企业和消费者的角度,提出一些相应的合理化建议。With the increasing deterioration of ecological environment and the serious shortage of resources,human's survival and development have been threatened and restricted.The ecological economy is the only way for human's sustainable development.This paper has respectively introduced the connotation of ecological economy & green marketing as well as the relationship between them,analyzed the necessity for Chinese manufacturing enterprises to carry out green marketing under the ecological economy.Some corresponding rational suggestions were putted forward from the government's、enterprises' and consumer's point of view,according to the existing problems during the current implementation of green marketing.

关 键 词：生态经济 绿色营销 生态产业链 

分 类 号：F274[经济管理—企业管理]