略论模因论与“上、下”方位性隐喻  

A Brief Study on Orientational Metaphors of Up and Down from Memetics

作　　者：刘月辉[1] 

机构地区：[1]岳阳职业技术学院,湖南岳阳414000

出　　处：《牡丹江教育学院学报》2012年第2期50-51,共2页Journal of Mudanjiang College of Education

摘　　要：模因是文化传递单位,也是文化复制因子,其核心是模仿。从模因论角度看,语言本身就是一种模因。隐喻是从"始发域"向"目的域"的投射,喻体与本体的相似性是构成隐喻的基础。从模因论的视角来分析方位性隐喻,以空间概念意义UP和DOWN为始发域,向情绪、身体状况、社会道德等认知领域映射而获得抽象意义,有助于方位性隐喻的研究。Memetics is a new theory for interpreting cultural evolution based on Darwin's Evolution.Memes are the units of cultural transmission and imitation.Imitation is the core of memetics.Language itself is meme.Metaphor is the projection from source domain onto target domain.The similarity of vehicle and tenor is the basis of structuring metaphor.Man forms the following concepts such as: emotion,health,social morality,etc.by means of up and down orientational metaphor from memetics,which helps a study on orientational metaphors.

关 键 词：模因论 上下方位 隐喻 

分 类 号：H15[语言文字—汉语]