从语篇视点看公益广告语言  

The Study on Public Service Advertising Language from the Point of View

作　　者：胡晓娟[1] 刘景霞[1] 

机构地区：[1]三峡大学外国语学院,湖北宜昌443002

出　　处：《牡丹江教育学院学报》2012年第5期26-27,共2页Journal of Mudanjiang College of Education

基　　金：2010年度湖北省社科基金项目(项目编号:[2010]391)的阶段性成果

摘　　要：随着时代的发展,公益广告在社会主义精神文明建设中发挥着越来越重要的作用。由于公益广告的特殊目的,其语言也具有自身的特色。本文从语篇视点来研究公益广告语言特点,探讨语篇视点对公益广告语言形式的影响。With the development of the times,the public service advertisement is playing more and more important role in our spiritual civilization construction.Because of its particular purpose,the language has its own characteristics.This article studies the language features of the public service advertisement from the point of view,and tries to explore the influence of the point of view on language forms.

关 键 词：公益广告 语篇视点 叙述视点 观念视点 

分 类 号：H052[语言文字—语言学]