浅谈现代制造企业的营销策略  

Discussion on the Marketing Strategy of Modern Manufacturing Enterprises

作　　者：廖湘晖[1] 冒洪生 

机构地区：[1]南车株洲电力机车研究所有限公司,湖南株洲412001

出　　处：《风能》2013年第1期50-53,共4页Wind Energy

摘　　要：由于我国特有的国情,市场营销理论在实际应用中遇到许多特殊而具体的问题,这就要求企业本着实事求是的精神,有针对性地、科学谨慎地制定与采用适合自身特点的市场营销策略。通过对企业实际经营过程特别是营销过程的长期参与和思考,本文阐述了市场营销策略对于企业的重要性以及如何制定合理的市场营销策略。而在所有的营销策略中,又重点讨论了适合目前众多现代制造企业的项目营销策略。Because of our unique national conditions, marketing theory in practical applications encountered many special and specific problems, which requires the spirit of seeking truth from facts, targeted, scientific formulation and adoption of prudent marketing strategy suited to their own characteristics. Based on the actual course of business, especially the long-term involvement with the thinking of the marketing process, this paper stated the importance of the marketing strategy for the enterprises and the way to develop a reasonable marketing strategy, especially focuses on project marketing strategy for many companies within the CSR.

关 键 词：营销策略 项目营销 

分 类 号：F274[经济管理—企业管理] F425[经济管理—国民经济]