服务企业的标准化、异质化及决策模式研究——基于浦发银行的案例研究  

The Research of the Relation between the Decision Mode and Standardization and Differentiation of Service Enterprise——Based on the Case Study of SPD Bank

作　　者：张英华[1] 龙涛[1] 王寅[1] 

机构地区：[1]天津财经大学商学院

出　　处：《天津师范大学学报（社会科学版）》2013年第5期71-75,共5页Journal of Tianjin Normal University(Social Science)

基　　金：国家自然科学基金青年项目(71102012);天津市教委人文社会科学项目(20102134)

摘　　要：服务企业对运营标准化和异质化的权衡取舍是现代服务企业运营的核心内容,与企业高层管理者的决策模式有关。浦发银行的管理高层团队模式主要有平衡型团队、变革型团队和维持型团队三种,其中平衡型团队可以兼顾标准化服务和异质化服务,并能够取得较好的组织绩效。The choice of the service enterprise between the standardized service mode and differentiated service mode is the core of the modern service enterprise,which is related with the decision mode of the senior management.There are three types of manage team in SPD Bank,which are balanced team,aggressive team and maintenance.The balanced management team could develop both standardized service and differentiated service,and get better enterprise performance.

关 键 词：服务企业 标准化服务 异质化服务 决策模式 

分 类 号：F719[经济管理—产业经济] F832.3F224