中小企业社会责任关键影响因素研究:以中国特色餐馆为例(英文)  

Study on the key determining factors of SMB social responsibility:Evidence from Chinese specialty restaurants

作　　者：李纪明[1] 林伟[1] 

机构地区：[1]浙江大学城市学院商学院,浙江杭州310035

出　　处：《科研管理》2008年第S2期75-80,共6页Science Research Management

摘　　要：虽然企业社会责任(CSR)最初仅受到跨国公司(TRNs)的关切和实践,但随着全球商业环境的变化,中小企业(SMBs)也越来越多地被卷入这场企业社会责任的运动中。然而,跨国公司和发达国家的大公司之前所取得的企业社会责任的经验和成果,并不能简单地复制给中小企业,尤其是发展中国家的中小企业中。本研究的目的就是试图认别出影响中小企业社会责任的关键影响因素,这些因素直接影响到发展中国家的中小企业获到更多的社会和消费者认同,而这对于正企图获得更多的市场进入机会、成本削减、劳动生产率和创新,以获取企业可持续发展的中小企业来说是至关重要的。通过采用对20家中国特色餐馆的调查,本研究发现品牌设计和战略、餐饮质量和安全、定价、文化内涵和品牌维持和保护是五个关键的影响因素,并在上述分析的基础上,提出三条中小企业获取经济和社会成功的有效措施。Although Corporate Social Responsibility(CSR) is primarily concerned by Transnational Corporations (TNCs),it is increasingly involving Small and Medium-sized Businesses(SMBs),as the changing of global commercial environment in which individual SMBs operate.But,the lessons and approaches of CSR from TNCs and large companies in developed countries can not simply transfer to SMBs in developing countries.The main purpose is to identify the key determining factors of SMB social responsibility which lead to have more social acceptance and align with consumer concerns for SMBs in developing countries,and therefore gain more market access opportunities,save the cost,raise productivity and innovation that is crucial to the sustainable development.By employing the method of factor analysis to investigate 20 Chinese specialty restaurants,it is shown that five factors,which consist of the brand design and strategy,product quality and safety,product pricing,environment culture information,and brand maintenance and protection,are key determinants of SMB social responsibility.Finally,on the basis of the analysis,three effective measures for SMBs are suggested to achieve both economic and social success.

关 键 词：中小企业 特色餐馆 企业社会责任 因素分析 

分 类 号：F270[经济管理—企业管理]