90年代跨国公司国际产品策略的新转变  

New Changes in Mncs' International Product Strategy in the 1990s

作　　者：雷萍[1] 

机构地区：[1]湖北大学经济学院

出　　处：《管理科学》1999年第3期17-20,共4页Journal of Management Science

摘　　要：９０年代跨国公司发展迅速。跨国公司之间日趋激烈的竞争促使跨国公司进行产品结构的调整，调整策略呈现出几个新的转变态势：从产品差异化向产品标准化转变，从产品多样化向产品专业化转变，从资源性产品向环保性产品转变。TNCs have been developed quickly in 90's. The intense compet itions among TNCs cause them to adjust the structure of products. Several featur es in the adjustment of policies are showed: products diversification converting to standardization, products varification converting to specialization, resourc e-consuming products converting to environment-protecting products, utility-inno vating converting to knowledge-innovating.

关 键 词：跨国公司 标准化 专业化 环保性 知识性创新 

分 类 号：F276.7[经济管理—企业管理]