关于我国高校办体育产业现状及发展方向的研究  

The Development of Sport Industry Run by Higher Education Institutions in China:the Status Que and Trend

作　　者：杨铁黎[1] 李颖川[1] 骆秉全[1] 

机构地区：[1]北京体育师范学院,北京100088

出　　处：《体育科学》1998年第2期16-19,共4页China Sport Science

摘　　要：运用文献研究、问卷调查、专家访问等方法,对我国高校办体育产业的目的、服务对象、经营项目、经营方式以及在经营中的主要困难进行了调查和研究。在分析我国高校办体育产业现状的基础上,探讨了如何发挥高校办体育产业的优势:并提出了部分建议。The purpose, clients, scope and forms of business, and facing diffculties of sport industry run by higher education institutions in China were investigated by literature study, questionnaire and experts interview. After analysis of the current situation of the operation of sport industry in colleges and universities, discussions were made on the ways of how to bring into full play the advantages of higher education institutions and to promote it into a sound development. Suggestions were also put forward to effectively propel the implementation of the National Fitness Program.

关 键 词：高校 体育产业 全民健身 

分 类 号：G80-05[文化科学—运动人体科学]