聚焦用户 创新共赢——海尔集团自主创新之路  

Focusing on Customer and Innovating for Win-Win:Way of Indigenous Innovation of Haier Group

作　　者：喻子达[1] 

机构地区：[1]海尔集团,山东青岛266000

出　　处：《管理工程学报》2010年第S1期65-70,共6页Journal of Industrial Engineering and Engineering Management

摘　　要：本文介绍了海尔集团的高速发展状况,尤其是2009年达到了55%的利润增长率。接着,本文从海尔集团的商业模式创新、营销创新、服务创新、产品创新等角度详细阐述了海尔获得高利润增长率的原因。最后,本文将海尔利润的高速增长的动力归结于海尔集团人单合一双赢模式这一海尔所有模式创新的全新集成。This paper introduces rapid development of Haier Group;especially its growth rate of profit reaches 55% in 2009.Then,this paper in detail introduces business model innovation,marketing innovation,service innovation and product innovation of Haier Group to analyze the reasons why such a high growth rate of profit could be achieved.Finally,high growth rate of profit is attributed to individual-order combination development pattern,regarded as new integration of all model innovation of Haier and the unique impetus of Haier's development.

关 键 词：海尔 商业模式创新 人单合一双赢模式 营销创新 服务创新 

分 类 号：F273.1[经济管理—企业管理] F426.6[经济管理—国民经济]