体育市场在现行机制下的浑沌论和危机论  

On confusion and crisis of the sports market under the current mechanism

作　　者：李咸生[1,2] 闫振龙[1,2] 洪流[1,2] 郑玉桓 

机构地区：[1]西安交通大学 [2]西北大学体育部

出　　处：《山东体育学院学报》1998年第2期5-7,31,共4页Journal of Shandong Sport University

摘　　要：目前，体育市场尚处于幼稚的萌芽状态，体育产业便毫无选择地被置于市场之中，它处于计划经济向市场经济过渡期的浑沌之中；体育产业发展步骤、具体措施、相应政策的欠缺以及实践的初级阶段的无序状态，必然造成其市场的无序性；整个消费市场的多元化和动态不稳定性，人们消费需求的随意性和动态特点，造成了体育市场的浑沌状态。体育在第三产业中的地位是其危机的根源，消费时间的稀缺性是其危机的客观原因，消费资金的稀缺性是其危机的根本原因。最后提出了强化体育本体产业、增强体育市场抗风险能力的建议。At present,the sports market is in the rudimentary stage and the sports property is pushed to the market without any choices between the confusion stages from planned economy to market economy.the deficiency of development steps,specific measures and disorder of primary stage of practice is bound to cause the disorder of market.because of the pluralism and unsuitability of the whole consumer market and free inclination and dynamic state of confusion.the position of sports in the tertiary industry is responsible for the market crisis.The objective cause lies in the lack of consumption time and the basic cause in the lack of consumption fund at the end of the study,the authors put forward suggestions of strengthening the sports industry and improving the antirisk abilities.

关 键 词：体育市场 浑沌 危机 

分 类 号：G803[文化科学—运动人体科学]