广告标题、口号的套译  

作　　者：刘季春[1] 

机构地区：[1]广东外语外贸大学国贸系,广州市510421

出　　处：《中国科技翻译》1997年第4期44-47,共4页Chinese Science & Technology Translators Journal

摘　　要：广告标题、口号的翻译往往令翻译人员头痛，因为常规的翻译方法（如直译法、意译法）每每显得苍白无力。本文介绍一种特殊的翻译方法─套译法。全文分三大部分，分别论述套译的基础、方法和应注意的事项。NO matter which conventional translation method you try,you will frequently find that the rendering of the ad's headlines or slogans is a hard nut to crack. This paper is to bring about a special and magic method -structure -borrowing. In t he three sections, the author attempts to explain respectively the necessity, the process,and some key points involved in the application of this new method.'

关 键 词：广告 套用结构 交际负荷 反论 

分 类 号：H315.9[语言文字—英语]