山西省高校体育活动与体育赞助的分析——以吕梁学院为例  

Analysis of the Sports Activities and Sports Sponsorship in Colleges and Universities of Shanxi——Taking Luliang Colleges as an Example

作　　者：李晓海[1] 李鲜丽[2] 

机构地区：[1]吕梁学院体育系,山西离石033000 [2]成都体育学院,四川成都610041

出　　处：《搏击（体育论坛）》2013年第12期42-45,共4页Sport Forum

摘　　要：文章详细分析了吕梁学院体育活动的开展现状以及体育赞助的概念和作用,并对二者的互动发展进行了研究,希望为学院以致山西省高校体育活动的开展提供一定的参考,以期对高校体育产业的发展起到一定的促进与借鉴作用。This paper analyzes Luliang College’s sports activities as well as the concept, the status and role of sports sponsorship, and does the study of the interactive development of both aspects and hopes to provide a reference for the development of university sports industry in Luliang College and other colleges and universities in Shanxi.

关 键 词：体育赞助 作用 体育活动 互动发展 

分 类 号：G8[文化科学—体育学]