中原文化振兴与河南广播电视媒体发展  

The Revival of the ‘Central-Plains Culture' and the Development Strategy of Radio and Television in Henan

作　　者：李乐[1] 

机构地区：[1]南阳师范学院新闻与传播学院,河南南阳473061

出　　处：《南阳师范学院学报》2013年第11期51-53,共3页Journal of Nanyang Normal University

基　　金：河南省科技厅软科学研究项目"中原文化振兴背景下河南广播电视媒体发展创新研究"(132400410376)阶段性研究成果;河南省教育厅人文社会研究项目(2013-QN-364)研究成果;教育部人文社会科学研究基金青年项目(12YJC860051)阶段性研究成果;南阳师范学院高层次人才科研项目(ZX2010002)启动费资助

摘　　要：在河南省中原崛起的过程中,河南广播电视媒体举起了"中原文化"的大旗,将其作为地方媒体的立足点和创新特色,既有利于河南省的形象传播,也有利于河南广播电视媒体在激烈的竞争中脱颖而出。因此,河南广播电视媒体在未来的发展中更要注意依托卫星频道和历史资源,打造文化特色栏目,来扩大媒体影响;同时进行产业开发,扩大经济效益。In the process of the rise of the‘Central Plains’,media outlets in Henan including radio and television are holding high the banner of "Central-Plains culture"as their foothold and making joint efforts to promote the public image of Henan worldwide. This move is also viewed as beneficial to helping local media outlets,particularly radio and television,stand out among fierce media competitions from both within and without. Therefore,in the fu- ture development of radio and television broadcasting of Henan Province,it is more advisable that attention be paid to,on the one hand,forgin005Dg out more culturally featured programs by capitalizing on existing satellite channels and historical resources,and on the other,enhancing the scope of industrial development to expand economic bene- fits and to extend the influence of Henan.

关 键 词：中原文化振兴 河南广播电视媒体 发展战略 

分 类 号：G65[文化科学—教育学]