入世后中国商人商务谈判文化适应现象分析  

On Acculturation of the Chinese Businessmen in Foreign Trade Negotiations

作　　者：杨文慧[1] 

机构地区：[1]广东外语外贸大学国际商务英语学院,广东广州510420

出　　处：《国际经贸探索》2004年第4期56-59,共4页International Economics and Trade Research

摘　　要：入世后,中国传统的商务谈判模式和谈判策略面临着极大的挑战。中国外贸商人在学习西方文化和商业知识的同时,也尝试着改变自己的谈判方式以更好地适应WTO的贸易规则。中国外贸商人在谈判中遇到文化威胁等问题;在国际贸易谈判中的文化适应应是文化差异的适应,其文化取向方面是“沙拉式”的,而非“熔炉式”的。With China's membership of the WTO, Chinese businessmen find great challenges in business negotiating styles and strategies, which requires Chinese business negotiators to have a good command of the western culture and business practice so as to adapt themselves to the WTO rules concerned. The paper chiefly touches upon the 'culture-threat' problems Chinese businessmen often come across in international trade negotiations and points out that the acculturation in international business negotiations is Salad-oriented rather than Melt-pot-oriented.

关 键 词：中国 商人 商务谈判 文化适应 谈判模式 谈判策略 入世 

分 类 号：F740.41[经济管理—国际贸易]