企业博客营销的应用分析  

Application Analysis of Enterprise Blog Marketing

作　　者：饶欣[1] 林银[1] 

机构地区：[1]湖北工业大学商贸学院,湖北武汉430079

出　　处：《科教导刊》2014年第11期142-,195,共2页The Guide Of Science & Education

摘　　要：如今网络技术的进步和发展使博客成为了一种新型的营销工具。它以低成本、灵活性等一系列的优势,越来越多地受到企业的青睐,并在大量企业的实战中不断彰显自己的营销魅力。本文从介绍博客营销的涵义出发,分析了博客营销的优劣势,提出了具体的博客营销对策,试图找出企业博客营销未来的发展道路。Nowadays, the progress and development of the network technology makes the blog has become a new marketing tool. A series of strengths, like low cost and flexibility, increasingly favored by the enterprises, and in the large number of enterprise actual combat constantly demonstrate their own marketing charm. This paper introduces the connotation of blog marketing, analyzes the advantages and disadvantages of it, put forward the blog specific marketing strategy, trying to find out the development trend of the enterprise blog marketing in the future.

关 键 词：企业博客 网络营销 博客营销 

分 类 号：F274[经济管理—企业管理]