从大田视角探讨物流企业核心竞争力战略设计  

Strategical Design for Logistic Enterprises Core Competency in View of Datian Group's Experience

作　　者：谢泗薪[1] 章连标[1] 孙新宪[1] 

机构地区：[1]中国民用航空学院管理学院,天津300300

出　　处：《中国民航学院学报》2004年第4期31-36,共6页Journal of Civil Aviation University of China

基　　金：国家社会科学基金项目(03CZZ012);中国民航学院科研启动基金资助项目.

摘　　要：从核心竞争力的内涵及特征入手,对大田集团现有核心竞争力进行识别和界定,运用SWOT矩阵分析大田集团的内外环境,在此基础上探讨大田集团核心竞争力战略的构建与展开,为中国物流企业在知识经济条件下如何设计核心竞争力战略、构筑国际竞争优势提供了一系列战略思考。Starting with the connotation and characteristics of the core competence,the article identifies and defines the present core competence of Datian Group,then analyses the internal and external environments of Datian Group by using SWOT matrix.On these bases, it discusses the construction and deployment of Datian Group's core competence strategy,and proceeds to put forward a series of strategic thinking about how to design Chinese logistic enterprises' core competence strategy and how to construct their international competitive advantage in knowledge economy.

关 键 词：知识经济 核心竞争力 战略设计 物流 

分 类 号：F512.6[经济管理—产业经济]