企业内部市场创新:基于邯钢、海尔、江动的案例研究  

The Market Innovation within Firms:A Multi-Case Study Based on the Managerial Practices from Hangang,Haier and Jiangdong

作　　者：冯俭[1] 

机构地区：[1]西南财经大学工商管理学院,成都610074

出　　处：《管理案例研究与评论》2008年第5期1-11,共11页Journal of Management Case Studies

基　　金：国家自然科学基金项目"大型企业跨部门生产协调机制市场化理论与模型研究"(70371060)

摘　　要：企业内部市场创新是内部市场的构建过程,其实质是对各组织要素的调整和重新安排。本文通过提出和界定内部市场结构,分析了一体化、相关多元化等企业战略和决策权、内部价格信息、绩效考核标准、激励机制等组织要素对企业内部市场结构的影响,发现组织要素适应企业战略,进而实现内部市场结构的应然与实然相统一是内部市场创新应该遵循的原则,并运用这一发现分析和阐释了邯钢、海尔和江动三家企业内部市场创新的具体做法。Bringing the market inside the firms is the rearrangement of organization elements.This paper analyzes the interactions of corporate strategies such as vertical integration and related diversification,as well as other organizational elements such as decision powers,internal pricing,performance evaluation and rewards,mechanism and intra-firm cooperation and competition,it is proposed that the match between organizational elements and corporate strategies with regard to specific market structures is the key in establishing markets within the firms.And three cases on establishing the market inside the firms are described and explored.

关 键 词：内部市场 案例研究 战略 组织要素 

分 类 号：F272[经济管理—企业管理]