ANOTHER NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGIES  

作　　者：金铭 李爽 于红 

出　　处：《Journal of China Textile University(English Edition)》1997年第1期75-78,共4页

基　　金：National science Foundation of China.No.79570040

摘　　要：This paper discusses the key factors about industrial attractiveness and enterprise strength which influence the formulation of enterprise merger strategies. A new method for supporting an enterprise to analyze and evaluate its merger strategies is developed when the enterprise is making the decision of its merger strategies the method can be used to provide scientific support.This paper discusses the key factors about industrial attractiveness and enterprise strength which influence the formulation of enterprise merger strategies. A new method for supporting an enterprise to analyze and evaluate its merger strategies is developed when the enterprise is making the decision of its merger strategies the method can be used to provide scientific support.

关 键 词：ENTERPRISE MERGER STRATEGIES KEY internal FACTORS KEY external FACTORS industrial attractiveness-enterprise strength matrix 

分 类 号：F224.0[经济管理—国民经济]