Phoenix Bicycles-Opening up the Market with a Namebrand and Consolidating It with Quality Service  

作　　者：Zong Ri 

出　　处：《China's Foreign Trade》1997年第4期27-,32,共2页中国对外贸易（英文版）

摘　　要：In the wake of the inflow of international capital into China’s bicycle industry in the past decade, China’s domestic bicycle market is seeing fiercer competition, with production exceeding sales. The Phoenix Brand bicycle, one of China’s ten famous brands, has been maintaining a high market share on the domestic market over the last

关 键 词：Phoenix Bicycles-Opening up the Market with a Namebrand and Consolidating It with Quality Service 

分 类 号：F279.26[经济管理—企业管理]