广告英语的语言特征分析  

Analysis of the linguistic features of advertising English

作　　者：邵倩颖 张晶薇[1] 

机构地区：[1]辽宁科技大学外国语学院,辽宁鞍山114051

出　　处：《佳木斯教育学院学报》2013年第8期363-363,共1页Journal of Jiamusi Education Institute

摘　　要：广告作为信息的载体,已经渗透到生活的各个领域。广告英语因其特殊魅力在推销商品方面也占据着不可忽视的地位。本文从词汇特征、句法结构和修辞手段三方面对广告英语进行深入探析。Advertising as the carrier of information, has penetrated into every field of life. Advertising English also occupies an indispensable position in pushing the sale of goods because of its special charm. The paper from three aspects:lexical features, syntactic and rhetoric to analyze the advertising English.

关 键 词：广告英语 词汇特征 句法结构 修辞 

分 类 号：H31[语言文字—英语]