考虑消费者绿色偏好的供应链信息分享策略研究  

RESEARCH ON THE SUPPLY CHAIN INFORMATION SHARING STRATEGY WITH THE GREEN PREFERENCE OF THE CONSUMERS

作　　者：高鹏[1] 聂佳佳[2] 谢忠秋[1] 

机构地区：[1]江苏理工学院商学院,常州213001 [2]西南交通大学经济管理学院,成都610031

出　　处：《系统科学与数学》2013年第12期1435-1446,共12页Journal of Systems Science and Mathematical Sciences

基　　金：国家自然科学基金(71101120;71101055);教育部人文社会科学研究青年基金(10YJC630183);江苏省教育厅高校哲学社会科学基金(2013SJB6300030);江苏理工学院基础及应用基础基金(KYY12050)资助课题

摘　　要：研究了零售商预测信息的分享对考虑消费者绿色偏好的供应链的影响.建立并求解了集中模式下信息预测模型以及分散模式下信息分享和不分享两种决策模型.研究表明,与不考虑产品绿色度的供应链相比,绿色供应链的信息预测价值更加明显,产品零售价相应提升;无论集中模式或分散决策模式,供应链各方的信息分享价值均与消费者绿色偏好程度正相关;零售商分享其预测信息对自身收益不利,但能使制造商和供应链预期利润增加.最后通过建立信息分享补偿机制使得零售商有动机分享其需求预测信息.The paper deals with the influence of retailer's forcasting information sharing on the supply chain with consumer's green preference,establishes and solves the centralized decision with information forecasting and the decentralized decision with or without information sharing.It is shown that the information forecasting value of green supply chain is more obvious and the retail price is higher compared with the supply chain without consideration of product green degree,and that for centralized mode or dispersion mode,the information sharing value to all parties of the supply chain is positive correlated with the consumer's green preference degree.Moreover,the benefits of retailers will reduce if they share the forecasting information while it can increase the profits of manufacturers and supply chain.Finally,the information sharing compensation mechanism is established to motivate the retailers to share their forecasting information.

关 键 词：供应链 消费者绿色偏好 信息分享 STACKELBERG博弈 

分 类 号：F274[经济管理—企业管理]