产品保证研究评述  

A Review on Product Warranty

作　　者：于俭[1] 李莹莹[1] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《杭州电子科技大学学报（社会科学版）》2007年第3期9-13,共5页Journal of Hangzhou Dianzi University：Social Sciences

基　　金：浙江省自然科学基金项目(Y605379);浙江省教育厅重点项目(20050534)

摘　　要：本文通过对国内外大量参考文献的整理,分别从产品保证的概念和作用、产品保证策略、产品保证成本、产品保证工程、产品保证和市场营销、产品保证备件占用资金和产品保证管理等六个方面对产品保证相关文献进行了综述以及对国内产品保证研究的现状进行描述,最后指出当前我国对产品保证问题研究的不足,研究产品保证问题是具有一定现实意义。Based on a large number of references at home and abroad,a review on product warranty made up of six aspects is summed up in the paper,which are the product warranty concept and role,the product warranty strategy,the product warranty costs,the product warranty project,the product warranty and marketing,the product capital occupied by spare parts of product warranty and the product warranty management.It also introduces the recent product warranty research in our country and points out the insufficiency of the recent warranty research in our country and the study on the product warranty will be more practical and meaningful.

关 键 词：产品保证 产品保证策略 产品保证成本 产品保证管理 

分 类 号：F273.2[经济管理—企业管理]